Content + Marketing = Content Marketing
Auf Wikipedia wird Content Marketing als Sammelbegriff (umbrella term) für all die Marketing Aktivitäten verstanden, die die Schaffung und Verbreitung von zielgereichteten Online Inhalten zur Kundenfindung und Kundenbindung betreffen (purpose of engaging current and potential consumer bases). In diesem Sinne bezeichnet der Begriff all das, was HERZIG schon lange praktiziert: Mit qualitativen, hochrelevanten (siehe auch unsere extended Microsite Lösungen, Stichwort eMSM) [...]
the Three Cornerstones of Leadership that will work in Logisticsmarketing, too
Found a great article by Tony Golsby-Smith* on “leadership skills and performance”. He points out three utterly important cornerstones of leadership. And they are so simple, that they will survive in the hectic day to day routine within 3PL companies, too. And they are needed to inspire your Logisticsmarketing, too, because Logisticsmarketing is as much about leadership in projects and [...]