MarCom amid uncertainty

One of the three most important things for your MarCom amid coronavirus uncertainty is to internally and externally address the situation in a calm, clear, and factual way – while avoiding hyperbole. This is especially true when reassuring your teams, clients and industry partners of the measures you have been taking toward safety.

If you take advantage of people’s fear they’ll remember that. As well as when you try to cut prices, offer hilariously low rates to exploit the current weakness of competotors. These things are going to echo for a long time.

If there is no value add it’s annoying. If you are adding value then it’s appreciated it is as simple as that. If you rely on push marketing your MarCom will fail. Create and tell about your company and your services are helping others in really tangible and specific ways during these especially hard times.