The market situation is changing, sometimes dramatically, right now. The logistics industry is no more immune to this than the shippers’ industries. Transport and logistics are facing an extremely volatile future. It is clear that when markets change, marketing must also change.

The change also affects sales, HR, customer dialogue and, in particular, the positioning in the competition. In Germany alone there are about 65,000 competing companies, and new “online freight forwarders” and digital logistics portals are further increasing the competitive pressure.

For this reason, freight forwarders, logistics service providers and contract logistics providers (2-4PL) must now find new ways to establish and expand their strategic position, conquer business fields in terms of sales and marketing and optimize their own brand communication.

In the face of uncertainty, we are placing even greater emphasis on our proven content and inbound marketing, on relevance for shippers and their needs for information and interaction.

We help you to master the changes in the long term, with concepts that move away from silo thinking to future-proof solutions for Sales. Brand. PR.

Sales strategy

How can you position your company and your offers in a targeted way? With which strategy can you achieve sustainable growth? We analyse and define potential market segments, target groups and customers. And show you the way to a greater market profile and sales success.

  • Translation of operational services into sales arguments
  • Development of an individual company slogan
  • Competitive sales story
  • Concise brand identity
  • Attention-grabbing corporate and web design
  • Sales concepts, texts and campaigns

Sales processes and CRM

How do you adequately address the right decision-makers? How do you qualify companies? Why should the customer buy from you? How do you influence purchasing decisions? We provide you with advice, planning, implementation, control and monitoring of efficient sales processes.

CRM. With CRM systems specially developed for the transport and logistics industry, we make your sales, marketing and customer relations more efficient.

What can we do for you? Let’s talk about it!

    Brand. We help shippers, media and employees to like you!

    In the transport industry, HERZIG has established itself as a specialised brand consultancy and offers valuable strategic help in building and expanding your sustainably competitive brand.

    We provide you with an indispensable external perspective and support you in all necessary steps, from competition and market analysis to conception, implementation, continuous monitoring and further development.

    Overview of the HERZIG brand management service

    • Development of a competitive corporate strategy
    • Market analysis, competition monitoring and current situation (PESTEL, 5 Forces and SWOT)
    • Determination of individual competitive advantages, USP (hard and soft factors)
    • Help with forecasting and defining business goals
    • Positioning of the brand in the transport market (brand steering wheel method)
    • Brand development, management and control of logistics brands.
    • Planning and implementation of promising marketing measures.
    • Development of a slogan that sets you apart from the competition.
    • Development of an integrated communication strategy
    • Profiling as an employer brand (employer branding)
    • Selection of new business areas or establishment of new companies

    PR / Communication

    In close cooperation with you, your employees and your specialist departments, we ensure the stringent implementation of all communication measures and act as your external PR agency. HERZIG guarantees a dedicated, streamlined and continuous service! In addition, our cooperation with specialists, associations and initiatives, as well as our participation in study projects and working groups provide you with important impetus, contacts and resources.

    Overview of HERZIG corporate communication services

    • Press and public relations work
    • Communication with customers and employees
    • Development and expansion of your social media presence
    • Brand image and employer image
    • Sustainability reports
      So-called CSR communication is becoming increasingly important! The professional presentation of your corporate social responsibility manifests itself in particular in the sustainability reports (often required by law). We would be pleased to show you our examples of implementation
    • Contacts and media services for more presence in the transport market.
    • Online marketing (SEO/SEA etc.)
    • Concise corporate design
    • Sales communication
    • Industry-specific trade press and company events
    • Presentations, lectures and conference concepts

    What can we do for you? Let’s talk about it!

      Improve your sales!

      A company does not live from what it produces, but from what it sells! You and your sales and business development teams receive industry-specific advice and support from us.

      Sales. Brand. PR. Overview


      • For marketing and sales managers, management, owners and teams
      • Recommendations and implementation concepts
      • Individual company marketing workshops


      • Corporate strategy
      • Market analysis, competition monitoring and current situation
      • Determination of individual competitive advantages (hard and soft factors)
      • Selection of new business areas or establishment of new companies
      • Development of integrated marketing and communication strategies
      • Brand development and management
      • Profiling as an employer (employer branding)
      • The “common thread” for effective sales processes and campaigns
      • Development and expansion of efficient online marketing and social media applications
      • Budget sensitive, stringent marketing solutions
      • Public relations (PR)
      • Corporate communications (internal and external)
      • Lead generation (sales contacts)
      • Digital marketing  
      • Modern marketing automation relies on Internet-based software that enables all departments, especially marketing and sales, to design campaigns and acquisition processes even more effectively and efficiently. New software technologies enable better storage, analysis and automated processing of the leads generated by the drizzle concept. Such MarTech systems have been in use since around 2007 and can now also be used shrewdly by small and medium-sized companies. Digital marketing (marketing automation, SEM, buyer personas, social, qualified lead generation, CRM) makes your business more successful! We help you with the digitalisation of sales and marketing.

      When it comes to branding, we rely on working with you in our proven HERZIG strategy workshops. You can find out here how this works and which advantages result from it.