“At the LIT events, you gain important insights
with a clear focus on the every day challenges in logistics.”

Werner Geilenkirchen, Managing Partner at HERZIG,
Lecturer and moderator

The energy and good atmosphere continued into the evening hours, especially in the truly extraordinary Lemabri Restaurant, where the networking events with kitchen party and flying buffet ensured a lasting dialogue

Pics by EPG

Der Beitrag LIT 2024 erschien zuerst auf Herzig Marketing.

But before that we want to say thank you again. Thank you that we could continue to work together well and trustfully despite all the ongoing difficulties. All the more it is our greatest wish that we can meet and exchange “normally” again soon. We all miss that very much.

Our traditional agency vacations begin this year on Dec-17, 2021. We will be back on Jan-13, 2022 and look forward to what we hope will be a normal new year.

Please stay healthy!

Der Beitrag Thank you. See you 2022 erschien zuerst auf Herzig Marketing.

On April 11, 2021, DFDS launched routes connected to its railway connections, strengthening its sustainable supply chain services. The first solution of the Intermodal competence center launched in partnership with primeRail Gmbh, the new line gets new routes. The new services allow trailers and truck beds loaded in Turkey to their recipients in Europe in an environmentally friendly and fast way in a period marked by the pandemic which has made logistics all the more crucial.

“The increased frequency of this particular line is again proofing the success of the long standing cooperation between Cobantur Boltas and DFDS as well as the growing importance of sustainable logistics solutions.” says Iskender Cobanoglu, member of the Board of Directors at Cobantur Boltas and Managing Director of our consulting customer, the German Boltas GmbH.

“DFDS Mediterranean Business Unit continues to enhance its already powerful intermodal infrastructure further,” said Lars Hoffmann, the Head of DFDS Mediterranean Business Unit, about the new routes on the Nuremberg-Trieste connection line. “Our new line is the first solution of our intermodal competence center in partnership with primeRail Gmbh. We are very happy to ramp up our range of services with new routes.”

Timetable of the expanded connection: every Thursday and Sunday there is a service from Trieste to Nuremberg. Vice versa, from Nuremberg to Trieste, departures are on Tuesday and Friday.

Der Beitrag Cobantur Boltas and DFDS jointly expand intermodal transport route erschien zuerst auf Herzig Marketing.

We have noticed that work and private life require a lot of energy during the crisis and that everyone is looking forward to a peaceful time around the coming holidays – so are we.

Our traditional agency vacations begin this year on December-17, 2020, we will be back on January– 13, 2021 and look forward to a good 2021 together.

Der Beitrag Charging our creative batteries erschien zuerst auf Herzig Marketing.

If you take advantage of people’s fear they’ll remember that. As well as when you try to cut prices, offer hilariously low rates to exploit the current weakness of competotors. These things are going to echo for a long time.

If there is no value add it’s annoying. If you are adding value then it’s appreciated it is as simple as that. If you rely on push marketing your MarCom will fail. Create and tell about your company and your services are helping others in really tangible and specific ways during these especially hard times.

Der Beitrag MarCom amid uncertainty erschien zuerst auf Herzig Marketing.

Here are 6 tipps for doing it the right way:

First, analyze your current situation and update your SWOT matrix.
Markets have changed so will your Threads and Opportunities.

Second, adjust your pitch.
Customers have different pains now so you probably need a different USP.

Third, ask yourself which of your existing solutions and VAS can now help shippers best?
Focus on these services and your existing customer base.

Fourth, finetune your SEO, SEA and CTAs in relation to your “new USP“.
In light of the crisis change to even more usefull content.       

Fifth, intensify the dialog with your customers and potential shippers, update your website.
To be most efficient focus on your two best established social media channels.

Sixth, only then look for expendables in your marketing budget.
Postpone those (and only those) activities which will not help to achieve your new sales strategy

Der Beitrag Time to cut your marketingbudget? erschien zuerst auf Herzig Marketing.

This virus will change markets. Dramatically change! Nations, society, industry and trade are in crisis mode. Three thoughts on the question, what can, what must marketing managers do now?

1.  Bring internal communication into focus

Companies now need an “all hands on deck” mentality. The prerequisite for the extra commitment now required is transparent internal communication; employees must be actively informed about the company’s situation. Clear statements from the management, especially the HR department, are at least as important as updates on operational processes. 2.  Customers, leads and multipliers

In addition to the natural dialogue with customers, the lead-nurturing processes and PR should be adapted. Aadvertising booked months ago, is currently getting rather little response, target groups (especially B2B) now have different paints, logically, content, PR and media plans should be adapted at short notice.

3.  Budgets and milestones

Productions, events and measures are currently set to pending. This changes project and expenditure plans. The motto must be “Smart Budgets”. Shifts e.g. towards online, resource and liquidity protection through prioritization and savings.

We take our role to advise very seriously. In order to support them, we offer our customers and SME entrepreneurs from the logistics industry an initial exchange of ideas on now sensible and necessary measures without obligation.

Now more than ever, we will all have to act together. If you need advice from us, please let us know.

Der Beitrag Marketing in times of crisis erschien zuerst auf Herzig Marketing.

We don’t know exactly what the future of logistics looks like. But we will continue to market logistics well in the future. We are looking forward to this.

Der Beitrag Twenty-five erschien zuerst auf Herzig Marketing.

Visiting the transport logistic in Munich one could see the sheer power of innovation, in the near future transport orders will be generated, inbound and outbound deliveries organized, storage managed and loading and unloading runs initiated – all fully automated. Traditional business models will be changed dramatically, the rise of the “digital 2 and 3 PLs” as well as the growing number of platforms are clear signs of this transformation. What can traditional Freight Forwarders and LSPs do then?

Digital marketing can boost sale, increase brand awareness and recognition and enhance customer experience. Digital concepts, tailored to the shippers needs provide better client interaction through various digital channels. But going digital alone won´t work either. To maintain strong customer relationship LSPs and Freight Forwarders must still offer that human factor, have to provide a classic brand experience while using digital solutions.

To find the right marketing-mix has long been the number one challenge of marketeers. Now it is finding the right brand-mix, the nice balanced use of AI and the one thing logistics people have always been adding to their operational excellence: Flexible, fast and 100% determination.     

Der Beitrag Demand for strategic marketing is growing, but is also changing rapidly! erschien zuerst auf Herzig Marketing.