We have been working for and with the most exciting industry in the world since 1994 and have been able to get to know and support incredibly great logistics people and companies. These successes continue to drive us forward.

Last year, we were able to focus even more on nice customers, joint projects and the rapid developments in marketing and sustainability. And this is exactly how we would like to continue together in 2025.

We wish you a great start to the new year!

Heike Herzig &
Werner Geilenkirchen

Der Beitrag Still going strong! erschien zuerst auf Herzig Marketing.

Since 1994, we have been demonstrating time and time again, project after project, concept after concept: ‘Marketing is much more than just advertising’. Together with all marketeers near and far, we want to keep going until even the last manager is convinced of the strategic importance of marketing for a company’s success.

Happy International Marketing Celebration Day!

Der Beitrag Happy Marketing Day erschien zuerst auf Herzig Marketing.

“At the LIT events, you gain important insights
with a clear focus on the every day challenges in logistics.”

Werner Geilenkirchen, Managing Partner at HERZIG,
Lecturer and moderator

The energy and good atmosphere continued into the evening hours, especially in the truly extraordinary Lemabri Restaurant, where the networking events with kitchen party and flying buffet ensured a lasting dialogue

Pics by EPG

Der Beitrag LIT 2024 erschien zuerst auf Herzig Marketing.

On April 11, 2021, DFDS launched routes connected to its railway connections, strengthening its sustainable supply chain services. The first solution of the Intermodal competence center launched in partnership with primeRail Gmbh, the new line gets new routes. The new services allow trailers and truck beds loaded in Turkey to their recipients in Europe in an environmentally friendly and fast way in a period marked by the pandemic which has made logistics all the more crucial.

“The increased frequency of this particular line is again proofing the success of the long standing cooperation between Cobantur Boltas and DFDS as well as the growing importance of sustainable logistics solutions.” says Iskender Cobanoglu, member of the Board of Directors at Cobantur Boltas and Managing Director of our consulting customer, the German Boltas GmbH.

“DFDS Mediterranean Business Unit continues to enhance its already powerful intermodal infrastructure further,” said Lars Hoffmann, the Head of DFDS Mediterranean Business Unit, about the new routes on the Nuremberg-Trieste connection line. “Our new line is the first solution of our intermodal competence center in partnership with primeRail Gmbh. We are very happy to ramp up our range of services with new routes.”

Timetable of the expanded connection: every Thursday and Sunday there is a service from Trieste to Nuremberg. Vice versa, from Nuremberg to Trieste, departures are on Tuesday and Friday.

Der Beitrag Cobantur Boltas and DFDS jointly expand intermodal transport route erschien zuerst auf Herzig Marketing.

‘We believe our ability to adapt quickly and flexibly to new conditions will be crucial in the future’, says Svend Hartog, Spokesperson of the Management Board. And why it was necessary to change from the old matrix structure to a product-related organisation. The advantages arising from this are closer customer proximity, more direct communication and faster response times.

For this to function successfully, JCL has now restructured its Management Board, allocating managerial responsibility to four individuals. Svend Hartog is responsible for the B2C business, Christof Marx heads the Road & Rail division and Axel Hinz runs the Air & Ocean business. Guido Schmid as CFO is in charge of the Group’s finances and back office. ‘We are confident that the combination of “Product Heads” and a strong national management team will strengthen our position even more in the future. The new organisational structure will generate additional synergies. Going forward, we intend to transfer these to other product areas using the principle of best practice’, says Hartog.

Under one roof

The merger of the three German JCL national companies was also designed to speed up processes and increase transparency. In November all expertise and services have been bundled under one roof. In concrete terms, this means that the three companies JCL Air & Ocean GmbH, JCL Fulfillment Germany GmbH and JCL Logistics Germany GmbH are merging to form JCL Logistics Germany GmbH, based in Hamburg. ‘The JCL Group is a medium-sized logistics service provider operating throughout Europe and is already a permanent fixture in the DACH region and Benelux. Now, thanks to the comprehensive range of restructuring measures, we are on track for growth’, says Hartog. ‘And are ready for future crises.’

About JCL Logistics

The JCL Group is an owner-managed logistics specialist for leading European brands, including the paper, steel, chemical, beverage, furniture and bicycle industries.

JCL supports logistics decision-makers in securing the success of their companies by providing exceptional customer centricity, agile structures and a wealth of experience.

The Group employs 1,300 people in eight countries and 55 of its own branches and is supported by smart IT to ensure the best KPIs in transport and warehouse management. B2C is a particular focus, JCL is a leader in the field of home deliveries. JCL’s strong network and efficient multimodal mix of Road, Rail, Air and Ocean create the foundation for high customer satisfaction.

The name Jöbstl has been a familiar fixture in the logistics industry for almost 100 years. The Group currently generates an annual turnover of over CHF 350 million, the main focus being the DACH region and Benelux. Headquartered in Baar, Switzerland, JCL remains committed to sustainability, both now and in the future, so that it can continue to operate in harmony from social, ecological and economic standpoints. JCL pursues these values for the benefit of its customers, both as a training company and an attractive employer.

Der Beitrag New quartet to lead the JCL Group erschien zuerst auf Herzig Marketing.

If you take advantage of people’s fear they’ll remember that. As well as when you try to cut prices, offer hilariously low rates to exploit the current weakness of competotors. These things are going to echo for a long time.

If there is no value add it’s annoying. If you are adding value then it’s appreciated it is as simple as that. If you rely on push marketing your MarCom will fail. Create and tell about your company and your services are helping others in really tangible and specific ways during these especially hard times.

Der Beitrag MarCom amid uncertainty erschien zuerst auf Herzig Marketing.

The German company BOLTAS, headquartered near Nuremberg, is a pioneer in the field of individual intermodal transport solutions. COBAN TUR operates from its headquarters in Istanbul as a secure network partner to the Near and Middle East, NMO.

After a successful strategy workshop, the brand appearance will be reworked at short notice. “We are growing steadily, working continuously on our operative KPIs, marketing is often neglected, Herzig’s experts give us important impulses and support”, says Iskender Cobanoglu, Managing Director of Boltas GmbH.

In the medium term, the family-run LDL wants to make a stronger name for itself in the operationally particularly demanding areas of chemical logistics, automotive and temperature-controlled transport.

Der Beitrag German-Turkish LSP relies on HERZIG erschien zuerst auf Herzig Marketing.

The Cologne based logistics marketing experts are also supporting the Qatar Free Zones Authority at the transport logistic trade fair, which is about to begin. The Business Development Team of the Qatar Free Zones Authority is represented in Munich and informs interested companies from the logistics sector about the particularly competitive framework conditions.

www.fza.gov.qa

Der Beitrag HERZIG travels with flying men to tl erschien zuerst auf Herzig Marketing.