If you take advantage of people’s fear they’ll remember that. As well as when you try to cut prices, offer hilariously low rates to exploit the current weakness of competotors. These things are going to echo for a long time.

If there is no value add it’s annoying. If you are adding value then it’s appreciated it is as simple as that. If you rely on push marketing your MarCom will fail. Create and tell about your company and your services are helping others in really tangible and specific ways during these especially hard times.

Der Beitrag MarCom amid uncertainty erschien zuerst auf Herzig Marketing.

The German company BOLTAS, headquartered near Nuremberg, is a pioneer in the field of individual intermodal transport solutions. COBAN TUR operates from its headquarters in Istanbul as a secure network partner to the Near and Middle East, NMO.

After a successful strategy workshop, the brand appearance will be reworked at short notice. “We are growing steadily, working continuously on our operative KPIs, marketing is often neglected, Herzig’s experts give us important impulses and support”, says Iskender Cobanoglu, Managing Director of Boltas GmbH.

In the medium term, the family-run LDL wants to make a stronger name for itself in the operationally particularly demanding areas of chemical logistics, automotive and temperature-controlled transport.

Der Beitrag German-Turkish LSP relies on HERZIG erschien zuerst auf Herzig Marketing.