“I’d recommend this Strategy Workshop any time…
but not to my competitors!” You can find more nice comments from attendees at the bottom of the page
Are you a small or midsized forwarding, transport or logistics company and want to stand out more effectively in the market and secure a strong position for your company for the future? Our Strategy Workshop will show you and your company the way to gain competitive advantages. Working together with you, we will put together a customised, strategic basic concept – a central idea for your sales, communication, PR and corporate brand.
HERZIG – the specialist agency for the transport industry and premium partner of VVWL (Association for the Transport and Logistics Industry).
- You will be given industry-tested, practical recommendations for action.
- You will find out how you can carry out modern logistics marketing effectively.
- You will be able to identify the necessary requirements, resources and costs.
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In Germany alone, there are approximately 60,000 forwarding agents, hauliers and logistics companies. Step by step, this workshop will help you to master this competitive situation and secure your position for the future.
These are the seven key steps...
Detailed analysis of your competitive strength
Assessment of your current visibility in the transport market
Basic analysis of selected competitors
Development of a company profile, your individual brand steering wheel
Preparation of an elevator pitch geared effectively towards your business
Sample for your PR and communication work
Structure for your sales processes
HERZIG will support you in facing these strategic challenges.
Business segment development
Market entry strategies
Sales processes and marketing communication activities
HR marketing (employer branding)
Process-efficiency and budget-efficiency in communication, PR
Our workshop services.
Workshop means working together. Because you define the objectives. Because your experience forms the basis for every solution. This is what the success of the HERZIG Strategy Workshop is based on:
- An extensive preliminary discussion to determine your objectives
- A questionnaire in preparation for the individual workshop
- A valuable basic competitive analysis
- A joint, interactive workshop lasting approximately one day
- A written overview of the results and personal debriefing
An investment that pays off. Especially for VVWL members.
We understand very well that marketing has to “pay off” for you. This is why we offer you our tried-and-tested consulting service and support at a very fair price. And members of VVWL (Association for the Transport and Logistics Industry) can look forward to a very special offer!
Prices for the customised, possibly in-house HERZIG Strategy Workshop start from just € 2,500*
Complex tasks, in other words tasks that span international borders, transport modes, industries and companies, may demand more extensive analyses, as well as preparatory and follow-up work. This additional work may make a consulting fee necessary. The workshop may be held at your company or in our offices in Cologne, whatever is most convenient for you and your employees. We are happy to coordinate with you.
* Plus VAT and any additional costs necessary.
HERZIG is a premium partner of VVWL. 10% member discount! Members of the Association for the Transport and Logistics Industry in Nordrhein-Westfalen (VVWL) can get our professional consulting service, the workshops and the HERZIG full service at a reduced price.
A renowned industry expert will lead your workshop!
The consulting services and the workshop will be led by an experienced industry expert: Werner Geilenkirchen, a member of the HERZIG management responsible for the fields of Strategic Consulting and Brand Management. In addition to the HERZIG Strategy Workshops, he leads the industry group for Marketing in LogistikClusterNRW and is a lecturer at various universities in the field of Logistics Marketing and the elective subject Contract Logistics. He knows the current challenges facing the transport and logistics sector in depth and will show you practical solutions.
We are delighted with the confidence and praise that we receive from our customers and workshop attendees. Among these are Frankenfeld Logistikgruppe, Hintzen Logistik, Alpensped and Bargelink.com.
Here are a few reviews of the workshops…
“The workshop was very well structured and well prepared. And above all, geared individually towards us and our future plans, which I found very important. In marketing, you often hear presentations that are kept relatively general, from which each person has to pick out the points that are relevant to them. In your workshop, there was a clear central idea that was followed, and the various tasks and questions dealt with one by one.“
“Your workshop was presented in a way that made it fun to be there. We gained a lot from it.“
“Thank you also for the summary of the workshop. We are very happy that we spent this day working with you, we learned a lot.“
“Herzig has created a really good workshop and it was a pleasure to work with them. Pragmatic, inspiring, without the marketing blah blah“