{"id":5606,"date":"2025-08-05T13:01:49","date_gmt":"2025-08-05T11:01:49","guid":{"rendered":"https:\/\/www.herzigmarketing.de\/?p=5606"},"modified":"2025-08-05T13:08:38","modified_gmt":"2025-08-05T11:08:38","slug":"welcome-to-the-age-of-the-chaotic-customer-journey","status":"publish","type":"post","link":"https:\/\/www.herzigmarketing.de\/en\/2025\/08\/welcome-to-the-age-of-the-chaotic-customer-journey\/","title":{"rendered":"Welcome to the Age of the Chaotic Customer Journey"},"content":{"rendered":"\n
The classic marketing funnel is outdated \u2013 according to Google and the Boston Consulting Group in their latest analysis. Today\u2019s consumers move simultaneously, across fragmented and overlapping channels: from search engines to social media, video platforms, and online shops. Google calls this new model the “Influence Map”<\/strong> with the 4S approach: Search \u2013 Stream \u2013 Scroll \u2013 Shop<\/strong>, which more accurately reflects real buying behavior, as noted in an article from MarketingB\u00f6rse<\/em>.<\/p>\n\n\n\n The Funnel is dead \u2013 long live the Funnel!<\/strong> As a conceptual framework, the funnel still holds value \u2013 but it was always too simplistic. That\u2019s why TOFU, MOFU, and BOFU process models have long been used to map more detail. These stages still exist \u2013 in CRM systems, marketing automation tools, and B2B sales models \u2013 but we need to acknowledge: the path through them is no longer linear<\/strong>.<\/p>\n\n\n\n Newer models don\u2019t fully replace the funnel \u2013 they enhance it<\/strong> with more realistic and dynamic behavior patterns. HubSpot, for example, promotes the “Flywheel”<\/strong> with a strong focus on customer experience and loyalty.<\/p>\n\n\n\n Our approach embraces a modern funnel with a chaotic journey<\/strong> \u2013 a hybrid between the classical framework and real-world behavioral logic. And it perfectly aligns with what many CX\/UX strategists now describe as the post-linear journey<\/strong>. We integrate this perspective into our consulting work. Because yes \u2013 more touchpoints, more platforms, more drop-ins and re-entries. But the goal remains the same: conversion<\/strong>. And so does the goal of our strategic marketing solutions.<\/p>\n\n\n\n #4S #Google #CustomerJourney #MarketingStrategy #Funnel #Sales #Marketing #Conversion #ModernMarketing<\/p>\n","protected":false},"excerpt":{"rendered":" The classic marketing funnel is outdated \u2013 according to Google and the Boston Consulting Group in their latest analysis. Today\u2019s consumers move simultaneously, across … <\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":5603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[338],"tags":[318,519,319,316,317,312,522,521],"class_list":["post-5606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herzig-marketing","tag-cologne","tag-funnel","tag-germany","tag-herzig-2","tag-herzig-marketing-2","tag-logisticsmarketing-2","tag-sales-2","tag-searchstreamscrollshop"],"acf":[],"yoast_head":"\n
We believe the funnel isn\u2019t dead \u2013 it\u2019s just become chaotic.<\/p>\n\n\n\n
Bottom line:<\/strong>
The funnel lives on \u2013 not as a straight pipeline, but as a structural framework<\/strong> within which complex, channel-jumping, nonlinear customer journeys unfold<\/strong>.<\/p>\n\n\n\n