{"id":4455,"date":"2020-04-15T10:51:02","date_gmt":"2020-04-15T08:51:02","guid":{"rendered":"https:\/\/www.herzigmarketing.de\/?p=4455"},"modified":"2024-01-29T09:34:30","modified_gmt":"2024-01-29T08:34:30","slug":"marcom-amid-uncertainty","status":"publish","type":"post","link":"https:\/\/www.herzigmarketing.de\/en\/2020\/04\/marcom-amid-uncertainty\/","title":{"rendered":"MarCom amid uncertainty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the three most important things for your MarCom amid coronavirus uncertainty is to internally and externally address the situation in a calm, clear, and factual way &#8211; while avoiding hyperbole. This is especially true when reassuring your teams, clients and industry partners of the measures you have been taking toward <g class=\"gr_ gr_48 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"48\" data-gr-id=\"48\">saf<\/g>ety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you take advantage of\npeople\u2019s fear they\u2019ll remember that. As well as when you try to cut prices,\noffer hilariously low rates to exploit the current weakness of competotors.\nThese things are going to echo for a long time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there is no value add it\u2019s\nannoying. If you are adding value then it\u2019s appreciated it is as simple as\nthat. If you rely on push marketing your MarCom will fail. Create and tell\nabout your company and your services are helping others in really tangible and\nspecific ways during these especially hard times. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the three most important things for your MarCom amid coronavirus uncertainty is to internally and externally address the situation in a calm,&nbsp;&hellip;&nbsp;<a href=\"https:\/\/www.herzigmarketing.de\/en\/2020\/04\/marcom-amid-uncertainty\/\" class=\"more-link\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":4453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[338],"tags":[348,349,399,398,316,309,388,312,397,396,400,328],"class_list":["post-4455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herzig-marketing","tag-brand","tag-branding-2","tag-covid-19","tag-crisis","tag-herzig-2","tag-logistics","tag-logistics-industry","tag-logisticsmarketing-2","tag-marcom","tag-markets","tag-uncertainty","tag-werner-geilenkirchen-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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