Today\u2019s\nLSPs are increasingly focused on the operational side of new digital\ntechnologies to add measurable value to their logistics services. And surely\nagile software optimizes logistics planning and scheduling in real-time. But\nwhat about optimizing marketing planning and real-time pricing? <\/p>\n\n\n\n
Visiting\nthe transport logistic in Munich one could see the sheer power of innovation,\nin the near future transport orders will be generated, inbound and outbound\ndeliveries organized, storage managed and loading and unloading runs initiated\n– all fully automated. Traditional business models will be changed\ndramatically, the rise of the \u201cdigital 2 and 3 PLs\u201d as well as the growing\nnumber of platforms are clear signs of this transformation. What can\ntraditional Freight Forwarders and LSPs do then?<\/p>\n\n\n\n
Digital marketing can boost sale, increase brand awareness and recognition and enhance customer experience. Digital concepts, tailored to the shippers needs provide better client interaction through various digital channels. But going digital alone won\u00b4t work either. To maintain strong customer relationship LSPs and Freight Forwarders must still offer that human factor, have to provide a classic brand experience while using digital solutions. <\/p>\n\n\n\n