{"id":4098,"date":"2019-05-28T10:10:39","date_gmt":"2019-05-28T08:10:39","guid":{"rendered":"https:\/\/www.herzigmarketing.de\/?page_id=4098"},"modified":"2021-02-09T16:40:43","modified_gmt":"2021-02-09T15:40:43","slug":"services","status":"publish","type":"page","link":"https:\/\/www.herzigmarketing.de\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Services<\/h1>\n\n\n\n<figure class=\"wp-block-image alignfull\"><img decoding=\"async\" width=\"5760\" height=\"1737\" src=\"https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen.jpg\" alt=\"\" class=\"wp-image-3974\" srcset=\"https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen.jpg 5760w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-300x90.jpg 300w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-768x232.jpg 768w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1024x309.jpg 1024w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-200x60.jpg 200w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-400x121.jpg 400w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-600x181.jpg 600w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-800x241.jpg 800w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1000x302.jpg 1000w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1200x362.jpg 1200w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1400x422.jpg 1400w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1600x483.jpg 1600w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-1800x543.jpg 1800w, https:\/\/www.herzigmarketing.de\/wp-content\/uploads\/2019\/05\/leistungen-2000x603.jpg 2000w\" sizes=\"(max-width: 5760px) 100vw, 5760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market\nsituation is changing, sometimes dramatically, right now. The logistics\nindustry is no more immune to this than the shippers&#8217; industries. Transport and\nlogistics are facing an extremely volatile future. It is clear that when\nmarkets change, marketing must also change. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The change also affects sales, HR, customer dialogue and, in particular, the positioning in the competition. In Germany alone there are about 65,000 competing companies, and new &#8220;online freight forwarders&#8221; and digital logistics portals are further increasing the competitive pressure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this\nreason, freight forwarders, logistics service providers and contract logistics\nproviders (2-4PL) must now find new ways to establish and expand their\nstrategic position, conquer business fields in terms of sales and marketing and\noptimize their own brand communication. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the face\nof uncertainty, we are placing even greater emphasis on our proven content and\ninbound marketing, on relevance for shippers and their needs for information\nand interaction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We help you to master the changes in the long term, with concepts that move away from silo thinking to future-proof solutions for <strong>Sales. Brand. PR. <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-herzig-extended-columns alignwide\">\n<div class=\"wp-block-herzig-extended-column\" style=\"width:50%;background-color:#fff\">\n<div class=\"wp-block-herzig-block-accordion accordion js-accordion\"><h2 class=\"accordion__trigger js-accordion-trigger\"><span class=\"accordion__trigger-text\">Sales strategy<\/span><\/h2><div class=\"accordion__body js-accordion-body\">\n<p class=\"wp-block-paragraph\">How can you position your company and your offers in a targeted way? With which strategy can you achieve sustainable growth? We analyse and define potential market segments, target groups and customers. And show you the way to a greater market profile and sales success.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Translation of operational services into sales arguments<\/li><li>Development of an individual company slogan<\/li><li>Competitive sales story<\/li><li>Concise brand identity <\/li><li>Attention-grabbing corporate and web design<\/li><li>Sales concepts, texts and campaigns<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-herzig-block-accordion accordion js-accordion\"><h2 class=\"accordion__trigger js-accordion-trigger\"><span class=\"accordion__trigger-text\">Sales processes and  CRM<\/span><\/h2><div class=\"accordion__body js-accordion-body\">\n<p class=\"wp-block-paragraph\">How do you adequately address the right decision-makers? How do you qualify companies? Why should the customer buy from you? How do you influence purchasing decisions? We provide you with advice, planning, implementation, control and monitoring of efficient sales processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM. With CRM systems specially developed for the transport and logistics industry, we make your sales, marketing and customer relations more efficient.  <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-herzig-extended-column\" style=\"width:50%;background-color:#8dadc9\">\n<p class=\"wp-block-paragraph\"><strong>What can we do for you? Let&#8217;s talk about it!<\/strong><\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4224-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4224\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/4098#wpcf7-f4224-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4224\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4224-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.7\" \/>\n<\/fieldset>\n<span class=\"wpcf7-form-control-wrap formpage\" data-name=\"formpage\"><input type=\"hidden\" name=\"formpage\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/www.herzigmarketing.de\/en\/services\/\"><\/span>\n<p><label class=\"stoerer-mail-label\">Your email address:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email fancy-text-field\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p><label class=\"dsgvo-label\"><span class=\"wpcf7-form-control-wrap\" data-name=\"dsgvo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"dsgvo\" value=\"1\" id=\"accept\" aria-invalid=\"false\" \/><\/span><\/span><\/span> agree that my data from the form are processed to the answer of my inquiry. The data will be deleted after your request has been processed. Note: You can revoke your consent at any time for the future by sending an e-mail to <a href=\"mailto:info@herzigmarketing.de\">info@herzigmarketing.de<\/a> You will find detailed information on the handling of user data in our <a href=\"http:\/\/dev.herzigmarketing.de\/en\/privacy-policy\/\" target=\"_blank\">data protection declaration<\/a>.<\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get your non-binding advice\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Brand. We help shippers, media and employees to like you!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the transport industry, HERZIG has established itself as a specialised brand consultancy and offers valuable strategic help in building and expanding your sustainably competitive brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We provide you with an indispensable external perspective and support you in all necessary steps, from competition and market analysis to conception, implementation, continuous monitoring and further development. <\/p>\n\n\n\n<div class=\"wp-block-herzig-block-accordion accordion js-accordion\"><h2 class=\"accordion__trigger js-accordion-trigger\"><span class=\"accordion__trigger-text\">Overview of the HERZIG brand management service <\/span><\/h2><div class=\"accordion__body js-accordion-body\">\n<ul class=\"wp-block-list\"><li>Development of a\ncompetitive corporate strategy<\/li><li>Market analysis,\ncompetition monitoring and current situation (PESTEL, 5 Forces and SWOT)<\/li><li>Determination of\nindividual competitive advantages, USP (hard and soft factors)<\/li><li>Help with\nforecasting and defining business goals<\/li><li>Positioning of the\nbrand in the transport market (brand steering wheel method)<\/li><li>Brand development,\nmanagement and control of logistics brands.<\/li><li>Planning and\nimplementation of promising marketing measures.<\/li><li>Development of a\nslogan that sets you apart from the competition.<\/li><li>Development of an\nintegrated communication strategy<\/li><li>Profiling as an\nemployer brand (employer branding)<\/li><li>Selection of new\nbusiness areas or establishment of new companies<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PR \/ <\/strong>Communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In close cooperation with you, your employees and your specialist departments, we ensure the stringent implementation of all communication measures and act as your external PR agency. HERZIG guarantees a dedicated, streamlined and continuous service! In addition, our cooperation with specialists, associations and initiatives, as well as our participation in study projects and working groups provide you with important impetus, contacts and resources. <\/p>\n\n\n\n<div class=\"wp-block-herzig-block-accordion accordion js-accordion\"><h2 class=\"accordion__trigger js-accordion-trigger\"><span class=\"accordion__trigger-text\">Overview of HERZIG corporate communication services<\/span><\/h2><div class=\"accordion__body js-accordion-body\">\n<ul class=\"wp-block-list\"><li>Press and public relations work<\/li><li>Communication with customers and employees<\/li><li>Development and expansion of your social media presence<\/li><li>Brand image and employer image<\/li><li>Sustainability reports<br>So-called CSR communication is becoming increasingly important! The professional presentation of your corporate social responsibility manifests itself in particular in the sustainability reports (often required by law). We would be pleased to show you our examples of implementation<\/li><li>Contacts and media services for more presence in the transport market.<\/li><li>Online marketing (SEO\/SEA etc.)<\/li><li>Concise corporate design<\/li><li>Sales communication<\/li><li>Industry-specific trade press and company events<\/li><li>Presentations, lectures and conference concepts<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-herzig-extended-columns alignwide\">\n<div class=\"wp-block-herzig-extended-column\" style=\"width:50%;background-color:#8dadc9\">\n<p class=\"wp-block-paragraph\"><strong>What can we do for you? Let&#8217;s talk about it!<\/strong><\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4224-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4224\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/4098#wpcf7-f4224-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4224\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4224-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.7\" \/>\n<\/fieldset>\n<span class=\"wpcf7-form-control-wrap formpage\" data-name=\"formpage\"><input type=\"hidden\" name=\"formpage\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/www.herzigmarketing.de\/en\/services\/\"><\/span>\n<p><label class=\"stoerer-mail-label\">Your email address:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email fancy-text-field\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p><label class=\"dsgvo-label\"><span class=\"wpcf7-form-control-wrap\" data-name=\"dsgvo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"dsgvo\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> agree that my data from the form are processed to the answer of my inquiry. The data will be deleted after your request has been processed. Note: You can revoke your consent at any time for the future by sending an e-mail to <a href=\"mailto:info@herzigmarketing.de\">info@herzigmarketing.de<\/a> You will find detailed information on the handling of user data in our <a href=\"http:\/\/dev.herzigmarketing.de\/en\/privacy-policy\/\" target=\"_blank\">data protection declaration<\/a>.<\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get your non-binding advice\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-herzig-extended-column\" style=\"width:50%;background-color:#fff\">\n<h2 class=\"wp-block-heading\">Improve your sales!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company does not live from what it produces, but from what it sells! You and your sales and business development teams receive industry-specific advice and support from us.<\/p>\n\n\n\n<div class=\"wp-block-herzig-block-accordion accordion js-accordion\"><h2 class=\"accordion__trigger js-accordion-trigger\"><span class=\"accordion__trigger-text\">Sales. Brand. PR. Overview<\/span><\/h2><div class=\"accordion__body js-accordion-body\">\n<h2 class=\"wp-block-heading\">Consulting<strong>.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>For marketing and sales managers, management, owners and teams<\/li><li>Recommendations and implementation concepts<\/li><li>Individual company marketing <a href=\"https:\/\/www.herzigmarketing.de\/en\/services\/workshops\/\">workshops<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation<strong>.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Corporate strategy<\/li><li>Market analysis, competition monitoring and current situation<\/li><li>Determination of individual competitive advantages (hard and soft factors)<\/li><li>Selection of new business areas or establishment of new companies<\/li><li>Development of integrated marketing and communication strategies<\/li><li>Brand development and management<\/li><li>Profiling as an employer (employer branding)<\/li><li>The &#8220;common thread&#8221; for effective sales processes and campaigns<\/li><li>Development and expansion of efficient online marketing and social media applications<\/li><li>Budget sensitive, stringent marketing solutions<\/li><li>Public relations (PR)<\/li><li>Corporate communications (internal and external)<\/li><li>Lead generation (sales contacts)<\/li><li>Digital marketing&nbsp;&nbsp;<\/li><li>Modern marketing automation relies on Internet-based software that enables all departments, especially marketing and sales, to design campaigns and acquisition processes even more effectively and efficiently. New software technologies enable better storage, analysis and automated processing of the leads generated by the <a href=\"https:\/\/www.herzigmarketing.de\/en\/services\/drizzle\/\">drizzle concept<\/a>. Such MarTech systems have been in use since around 2007 and can now also be used shrewdly by small and medium-sized companies. Digital marketing (marketing automation, SEM, buyer personas, social, qualified lead generation, CRM) makes your business more successful! We help you with the digitalisation of sales and marketing.<\/li><\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"mehr wp-block-paragraph\">When it comes to branding, we rely on working with you in our proven HERZIG <strong><a href=\"https:\/\/www.herzigmarketing.de\/en\/services\/workshops\/\">strategy workshops<\/a><\/strong>. You can find out <a href=\"https:\/\/www.herzigmarketing.de\/en\/services\/workshops\/\">here <\/a>how this works and which advantages result from it.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Services The market situation is changing, sometimes dramatically, right now. The logistics industry is no more immune to this than the shippers&#8217; industries. Transport&nbsp;&hellip;&nbsp;<a href=\"https:\/\/www.herzigmarketing.de\/en\/services\/\" class=\"more-link\"><i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":11,"featured_media":4104,"parent":0,"menu_order":227,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4098","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Services - Herzig Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzigmarketing.de\/en\/services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services - Herzig Marketing\" \/>\n<meta property=\"og:description\" content=\"Services The market situation is changing, sometimes dramatically, right now. 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