The Funnel is dead – long live the Funnel!
We believe the funnel isn’t dead – it’s just become chaotic.

As a conceptual framework, the funnel still holds value – but it was always too simplistic. That’s why TOFU, MOFU, and BOFU process models have long been used to map more detail. These stages still exist – in CRM systems, marketing automation tools, and B2B sales models – but we need to acknowledge: the path through them is no longer linear.

Newer models don’t fully replace the funnel – they enhance it with more realistic and dynamic behavior patterns. HubSpot, for example, promotes the “Flywheel” with a strong focus on customer experience and loyalty.

Our approach embraces a modern funnel with a chaotic journey – a hybrid between the classical framework and real-world behavioral logic. And it perfectly aligns with what many CX/UX strategists now describe as the post-linear journey.

Bottom line:
The funnel lives on – not as a straight pipeline, but as a structural framework within which complex, channel-jumping, nonlinear customer journeys unfold.

We integrate this perspective into our consulting work. Because yes – more touchpoints, more platforms, more drop-ins and re-entries. But the goal remains the same: conversion. And so does the goal of our strategic marketing solutions.

#4S #Google #CustomerJourney #MarketingStrategy #Funnel #Sales #Marketing #Conversion #ModernMarketing

Der Beitrag Welcome to the Age of the Chaotic Customer Journey erschien zuerst auf Herzig Marketing.